Take control of the emails you create
Taking charge of your email creation is key to effectively connecting with your audience. Whether you're sending out campaigns or automated messages, Klaviyo offers 3 email creation options: drag and drop, text only, and custom HTML. Each option is designed to support different goals and levels of technical skill, so it's important to know their benefits and choose the right 1 based on your needs.
Drag-and-drop
Klaviyo’s user-friendly design interface that requires no coding skills. This commonly used option allows you to effortlessly customize layout, colors, typography, and images for both desktop and mobile users.
Ideal for:
Creating tailored email templates for campaign messages such as newsletters, promotions, and product launches. Also perfect for setting up welcome series, abandoned cart, and browse abandonment flows.
Text-only
Text only is a simple format for sending plain-text emails that feel personal and direct. In a text-only email template, you can also efficiently optimize for mobile devices and ensure readability with accessibility features.
Ideal for:
Use text-only emails for direct communications in campaigns or flows. They're ideal for sending email campaign letters from leadership, personal notes from the owner, or important company announcements to maintain a personal touch. In flows, use a simple text-based email when welcoming new subscribers or sending a thank-you note.
HTML
The third option is HTML, which requires technical expertise or developer support to create and maintain custom templates effectively. This option gives you total control to customize every part of your email and implement advanced strategies not available in Klaviyo's standard editor.
Ideal for:
In email campaigns, choose HTML when you need a highly customized design or interactive features tailored to specific campaign goals. For automated flow email messages, opt for HTML to create personalized automated messages that need custom formatting or special functionality.
Note: Throughout the remainder of this course, we'll guide you through the process of crafting and designing a custom drag-and-drop email. Feel free to explore our template library for more options and creative ideas that suit your needs!