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Klaviyo Academy

Build your skills and sharpen your strategy with free courses, quick guides, live trainings, and certificates that fit your schedule.

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Certificate: Practitioner certificate

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Gain the skills to master the core features of the Klaviyo platform with the Klaviyo practitioner certificate.

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Certificate

Align with Klaviyo's autonomous B2C CRM framework

In this course, you'll learn the core pillars that make up Klaviyo’s platform, and how a centralized solution enables them to better attract and re...

5 minutes

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Choose from a variety of options that fit your schedule and learning preference

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Credentials

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Courses

Develop marketing skills through structured lessons and exams.

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Live training

Get hands-on learning and live answers to your questions.

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Quick guides

Learn top marketing strategies in 15 minutes or less.

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Best practices

Discover our best approaches for your marketing goals.

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Popular and trending resources

Check out the latest courses, guides, and training from our team of global experts.

Certificate

Klaviyo practitioner certificate

Gain the skills to master the core features of the Klaviyo platform with the Klaviyo practitioner certificate.

5 hours 13 minutes

Certificate

Klaviyo strategist certificate

Learn how to create a unified, omnichannel marketing strategy with the Klaviyo strategist certificate.

4 hours 26 minutes

Course

Getting started with flows

Learn flow basics, build your first automated flows in Klaviyo, and follow best practices to increase revenue.

22 minutes

Live training

Increase conversions with smarter segmentation

This live expert-led training designed to help you move beyond the basics and build strategic, high-performing segments.

1 hour

Achieve your goals with learning paths

Explore our guided training collections to build skills specific to your marketing goals.

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Klaviyo Academy on YouTube

Smiling woman looking excitedly at her phone displaying a text message marketing yoga wear, with the text "Turn Texts Into Sales" on the left.

How to Use SMS Marketing to Boost Conversions and Drive Immediate Revenue

Text 'Fix Your Content Calendar' next to a woman pondering a digital content calendar.

How to Build an Advanced Omnichannel Content Calendar (Klaviyo Guide)

How to Use Forms at Every Stage of the Marketing Funnel (Klaviyo Guide)

A smartphone displays an RCS message with product categories and a product image, beside text stating "RCS makes text messages richer and more engaging."

How to Create Engaging Text Messages with RCS Business Messaging

Turn Instagram followers into subscribers automatically, shown with a software interface for collecting contact information and sending messages.

How to Turn Instagram Followers into Email & SMS Subscribers with Social Auto-Replies

Check out our YouTube channel for more expert tips, walkthroughs, and real life success stories

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This has been one of the best and most informative courses on the marketing funnel. The presentation is top-notch and I will recommend it to other professionals.

Digital marketing certificate