- Ensure clean, reliable, integrated data
- Use this data to drive actionable insights
- Monitor metrics and key performance
Nextbase uses Klaviyo’s Advanced KDP for 122% conversion rate (CVR) boost
1. Ensure clean, reliable, integrated data:
Nextbase centralized purchase behavior, customer profiles, and standardized fields within Klaviyo’s Advanced KDP, creating clean, consistent data they could trust for personalization.
2. Use this data to drive actionable insights:
With unified data powering RFM scoring and Shogun’s targeted onsite experiences, Nextbase delivered tailored product recommendations and timely retention messages, turning insights into automated, high-impact engagement.
3. Monitor metrics and key performance:
Funnel analysis revealed where customers dropped off, guiding optimization that led to major lifts in performance. This data-driven approach fueled stronger loyalty and a 122% increase in onsite conversion.
Nani’s Skincare segmented emails based on loyalty data
1. Ensure clean, reliable, integrated data:
Nani’s Skincare synced survey and loyalty data from their warehouse into Klaviyo’s Advanced KDP using reverse ETL, creating unified, accurate customer profiles.
2. Use this data to drive actionable insights:
Survey responses revealed each customer’s skin concerns, enabling personalized segmentation. Loyal customers received thank-you emails with discounts, while those with unused points got text reminders and product tips tailored to their needs.
3. Monitor metrics and key performance:
This data-driven approach increased loyalty engagement, boosted reward redemption, and deepened personalization, turning centralized data into measurable retention and growth.
Bola’s Baked Goods uses custom monitors to track viral moments
1. Ensure clean, reliable, integrated data:
After Bola’s Baked Goods appeared on a hit streaming show, they used Klaviyo’s Advanced KDP to centralize web and customer data, setting up custom monitors to detect traffic spikes when the show was re-promoted.
2. Use this data to drive actionable insights:
Triggered by these monitors, Bola built cohorts of new and returning viewers and tested engagement strategies: welcome series for new fans, reactivation offers for returning ones, and product drops tied to the show’s themes.
3. Monitor metrics and key performance:
By using Advanced KDP’s monitors and segmentation, Bola’s turned each surge of streaming-driven buzz into repeat engagement and long-term growth, converting cultural moments into loyal customers.