Create templates that help you go faster
Managing a marketing calendar is probably just a fraction of your workload, so you need an efficient, repeatable way to build messages month after month. Our drag-and-drop email editor allows you to build templates with all of the building blocks you could need and arrange them into an ideal layout. Customize the template each time you use it by adding, removing, or tweaking elements to fit your specific campaign or flow needs. You can choose from our library of pre-designed templates, keep what you like, remove what you don’t, and then save your own customized version.
Build a custom template with the drag-and-drop editor
Get a detailed walkthrough of the functionality of the drag-and-drop editor. We’ll show you how to start with a basic template layout and customize to fit your content needs. All of the tools you need for curated, personalized email messages are right at your fingertips.
Note: Our team is constantly making improvements to the editor. You may notice a few cosmetic differences between the video screenshots and the editor in your account. All strategies and recommendations remain the same.
Limitations of custom fonts
Custom fonts like Google Fonts, Adobe Fonts, or fonts that your team has designed, can upload directly into Klaviyo from the font dropdown menu in the editor when updating text content. Scroll to the bottom of the dropdown and click Add Font. A modal will appear that allows you to add your custom font. Learn more about custom fonts.
Note: Most large email inbox providers, like Gmail, do not support custom web fonts. This means that the fallback font you choose is likely what recipients will see when they open your emails. Be sure to choose a fallback font that you like.
Build key universal content blocks
The beauty of universal content is that you can make an update to the block and those updates will be applied to all templates and draft campaigns that contain the block (as long as they have not been unlinked and edited independently). While every brand will create saved blocks that are unique to their audience, there are a few key universal blocks that will be helpful for almost every brand. Consider building the following universal content blocks for your account:
Header link bar
What to include: Your logo and links to essential categories of your site.
When to update: Update with seasonal versions of your logo and have this apply across all templates using the block. You can also swap out links and categories based on current promotions/time of year.
Footer with social icons
What to include: Your social icons, unsubscribe link with instructions, and your organization contact info and location.
When to update: When you add a new social channel or remove an old channel.
Brand story blurb
What to include: A quick paragraph about who you are and what your mission is.
When to update: Whenever you want to make adjustments to your brand story.
Current offer or promotion
What to include: A background color that is eye-catching, body text explaining the offer, or potentially an image if desired.
When to update: Keep this block up to date with your latest promotional offer (free shipping, free gift with purchase, 30% while supplies last, etc).
Loyalty member status/point value
What to include: Dynamic variables that show the user’s current loyalty tier/status, their redeemable point value, and any other pertinent information available on their Klaviyo profile related to your rewards program.
When to update: When you are running special promotions for your loyalty/VIP members and want to alter the messaging.
Store hours + directions (in-person locations)
What to include: Business hours of operation, a screenshot of a map (if needed for parking or directions), and a button that links to your business location on Google Maps.
When to update: When you have special holiday hours, if you’re altering hours at all, or when you change your location.