Build a template for each content pillar
We’ve learned how to think about your content strategy, explored the email editor, and viewed other product catalog functionality that’s available in Klaviyo. Now, it’s time to put it all together. Log into your own Klaviyo account and start building templates to use for each of your content pillars. If you’ve already sent a lot of campaigns through Klaviyo, look back at your old campaigns and see which email messages performed the best.
Tip: Consider cloning a high-performing campaign that you've previously sent and saving that layout as a template. The checklists below will help ensure that you incorporate all necessary elements into each template. To learn how to clone a campaign, read our guide on how to edit, view and clone campaigns.
Newsletter
- Header link bar with logo
- A main headline
- Hero image
- CTA button
- *Secondary headline
- *Split block with image and text for secondary support
- *Secondary CTA button
- Footer with social icons and unsubscribe link
*optional
Tip: As you build your newsletter emails, review real-life examples and tips within the Klaviyo blog post, How to create a newsletter.
New product or service alert
- Header link bar with logo
- Hero image
- Body text to help sell the image
- CTA button
- Additional image blocks for more views/feature closeups
- A feature highlight/call-out
- Product feed containing related products
- Footer with social icons and unsubscribe link
Tip: Take a customer-focused approach to content, delivering messages at each stage of the product launch lifecycle: pre-launch, launch, and post-launch. As you do so, follow best practices in our guide, Promote a new product with omnichannel marketing.
Promotion/sale
- Header link bar with logo
- Hero image
- Body text with specifics about the promotion including eligibility, applicable coupon codes, dates, times, etc
- CTA button
- Product feed containing products included in the sale
- Footer with social icons and unsubscribe link
Tip: Want to make your sale email shine? Review 8 flash sale ideas with templates and examples on the Klaviyo blog.
Let Klaviyo’s Email AI do the work for you
Need help getting started? Klaviyo’s Email AI accepts plain-text prompts and builds complete section layouts for you. For instance, if you typed in "Spring sale campaign with pink rose bushes 10% off," it will populate a layout with your content built and ready for your review.
With it, you can:
- Quickly generate layouts that include text, images, buttons, dividers, and columns.
- Edit and finalize AI-generated content to match your brand and goals.
Use Klaviyo’s brand voice settings to make sure AI-generated content matches your brand’s style and tone. You can set voice descriptor titles (like playful, formal, or opinionated), add detailed descriptions with keywords and examples, and define writing rules for things like emoji use, punctuation, or sentence length, all with clear instructions on when and how to apply them. Klaviyo will automatically generate these for you, and you can customize them as needed.
Once set, your brand voice guidelines automatically apply to all email drafts created by Email AI, helping you move faster without sacrificing consistency or quality.