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    Getting started with Customer Hub

    Course overview
    Lesson
    1 min read

    Why customer experience matters

    A great customer experience makes shoppers feel valued, understood, and eager to return. Learn what sets exceptional experiences apart and how they drive loyalty and engagement.

    Connect with your customers on a deeper level

    Did you know that 78% of customers have backed out of a purchase due to a poor customer experience? With Customer Hub, you can deliver a smooth, frustration-free customer experience by putting everything your customers need in one place.

    Customer Hub sits directly on top of your website, so customers don’t have to navigate away to get support or manage their accounts. Without leaving your site, customers can:

    • Initiate a return
    • re-order a favorite product
    • update their subscription status
    • or find new recommendations

    Great customer experiences are smooth, convenient, and personal. With Customer Hub, you can create these experiences, driving customer satisfaction and loyalty with every interaction.

    How to drive engagement with Customer Hub

    Discover how businesses use personalized content, self-service options, and targeted promotions to drive engagement and revenue. Each tab highlights a different strategy in action.

    Encourage signed-in shopping

    After a customer signs in to their account on your website, Customer Hub tracks their activity, triggering Klaviyo events to refine segmentation and automate flows.

    • Deliver tailored product recommendations, exclusive offers, and relevant content based on browsing and purchase behavior.
    • Strengthen segmentation and automation functionality by capturing signed-in activity, triggering targeted flows, and improving audience insights.
    • Simplify the shopping experience by letting signed-in customers save items, manage subscriptions, and quickly revisit orders, allowing them to pick up where they left off.
    A website showing the Customer Hub signed-in experience.

    Reduce support strain

    Empower your support team to drive revenue by focusing on high-value customer interactions.

    • Streamline subscription management, reorders, and common issues with self-service tools, freeing up your team for strategic support.
    • Reduce ticket volume and wait times by allowing customers to resolve common issues quickly.
    • Turn support into a revenue driver by creating more opportunities for upsells, loyalty, and long-term engagement.
    The Get help page in Klaviyo Customer Hub.

    Enable Helpdesk

    For those customers who need help from a human agent, Helpdesk makes it easy to provide personalized support and keep them engaged.

    • Connect customers to live support when needed, with full access to their history for faster, more personalized support.
    • Shorten resolution times, keeping shoppers on your site and reducing abandoned carts.
    • Greet visitors with personalized messages to spark interaction and build trust.
    Example Web Chat conversation in Customer Hub

    Deliver dynamic offers and personalization

    Drive engagement and retention with relevant recommendations and offers.

    • Recommend products based on browsing and purchase history to anticipate customer needs.
    • Allow shoppers to save items for later using favorites, making future purchases easier while giving you insights for better segmentation and upselling.
    • Automatically display saved coupons on the ‘For You’ page, making redemption effortless.
    Recommended products in Klaviyo Customer Hub.

    Improve post-purchase customer experience

    Make the post-purchase experience easier by giving customers control over orders, reorders, and self-service support.

    • Provide real-time order tracking so shoppers can check their status without searching emails.
    • Customers can update subscriptions directly in Customer Hub for a hassle-free experience.
    • Make returns simpler, whether you’re using one of our integrations or simply reducing the number of clicks it takes to initiate a return.
    Post-purchase assistance is readily available in Customer Hub.
    Why customer experience matters