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    Turn customer interest into action

    Course overview
    Lesson
    1 min read

    Optimize your conversion rate

    Welcome to the middle of the marketing funnel: conversion. At this point in your customer’s journey, they’re interested in your brand and ready to buy. Learn how to move them forward and earn more revenue.

    Optimize your conversion rate

    During the conversion stage of the marketing funnel, your job is to ensure that your digital marketing strategy supports first-time shoppers in placing an order. Let's learn how to refine your marketing strategy to increase conversions and earn more revenue.

    Optimize your conversion rate